Words have mixed connotations. Traffic on the roads is everyone’s nightmare, however in business especially online traffic refers to visitors to your website, so definitely a must have! In fact all websites need traffic or visitors in order to pass on your information and create sales.

There are many ways to improve traffic and visitor response to your website. Your goal is not only to make them visit your website, but to encourage visitors to stay and look around, also return often, this will encourage good interaction with you. However first we must get them there!

You can choose paid or free traffic or better still, use both methods. Organic traffic builds over time and forms a strong background, this is build up from brand recognition and free traffic.

1. Article marketing

Article marketing is a form of content marketing, and is free; some feel it is out-dated but if you like writing articles and putting them on directories they can circulate for years as long as they are interesting and informative. Guest blogging and blogging are more recent alternatives. Guest blogging is achieved by contacting other websites and placing original articles on their websites in return for a link back to yours. If it is a very popular website in your niche you are likely to get a fair amount of new visitors to your website.

2. Solo Ads

For a fast response, Solo Ads offer immediate results, good for building a list of prospective buyers. A good free offer is required to entice them. Udimi is one website, also Facebook groups or forums offer the service. Emails are sent out on your behalf with a link to your free offer.

3. Forum marketing 

Forum marketing, is currently popular. Find suitable forums by typing into Google forum plus your niche. Make sure you follow the forum’s rules for posting and choose a very active forum for results. Your signature will have a link back to your website and offer.

4. Video marketing

YouTube and video marketing can be very effective, both using advertising and by creating a series of videos which lead people to your offers via a link. By getting back links from authority websites you can improve your brand and appear on Google pages, thus creating more awareness.

There are hundreds of ways to attract visitors to your website. Make sure it is worthy of visits, add content daily, do simple SEO with tags and pictures and make content interesting and informative. Treat prospectives fairly with your offers and don’t oversell. People like to buy because they like what they see, not be SOLD to. Build a rapport, give customers what they want and you will get what you want – a quote from the “One Minute Manager”- a little book worth reading!