For most webmasters, building backlinks is the bane of their online existence. It can be frustrating having to spend your time building links instead of creating content. After all, is that not what being a webmaster is about? Your job is to produce content for your websites right? Unfortunately this is not the case, and webmasters have to commit large portions of their time to link building. Without this, your site will never rank well in the search engines. And without high search engine rankings, you will miss out on valuable targeted traffic.
When I first started out in internet marketing, I scoured the forums, blogs, and websites of all the SEO professionals, attempting to figure out the exact method and steps to follow. It took me months to realise the truth: there is no one true method. It’s all guesswork and theories. No internet marketer truly knows how the search engine algorithms work. And most people who post on internet forums are simply echoing what they have heard or read in the latest eBook craze as opposed to having their own opinions. What I am talking about is what I have learnt from direct action.
So what does this mean for link building? It simply means that you should just go out and do it. Don’t worry about the fine details. Join relevant forums to your niche and tell people about your site in a constructive way. Comment on similar blogs, and exchange links with websites. There is no value in placing your links in places that have nothing to do with your niche. I have often seen pages rank at number 1 in Google with only a handful of quality backlinks, whilst sites with thousands of spammy links languish at the bottom of the page. 1 quality backlink is worth far more than a multitude of pointless ones. Don’t waste your time building worthless links, time is money.
So what links have more value? Directory submissions? Blog comments? Articles? Once again nobody knows the exact value a link has, there are many different factors to consider. You should build links everywhere that you see as constructive. The worst thing you can do is to endlessly read forums and blogs about how to build backlinks. In fact, why are you reading this article now? Just go out there and take action!